About Us

Small batch surf apparel

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Bringing back local surf apparel

Born in the Garden Route, Cool Dude started as a quest to bring back high-quality, localised surf apparel that pays homage to the region's surf culture.

We emphasise ensuring our goods are top quality and fit just right. In a world where surf brands are constantly cutting costs and quality, we stand out by putting all our gear to the test and ensuring sustainability in our practices.

All our garments are designed and printed in the Garden Route, and our tees are manufactured in Mauritius.

We are slowly but surely bringing back local surf apparel to our region, for both surfers and non-surfers, and hope to further instil pride in our locals through our unique designs.